’Whilst many other brokers have chosen not to retain a presence in the Mersey region, preferring to service clients from elsewhere, that simply isn’t part of the style which has brought us success so far,’ says chief executive 

Broadway Insurance Brokers has opened a new office in Liverpool to support its growing number of business and personal clients in the city.

Daniel Lloyd-John_Broadway Insurance Brokers

Read: Broadway Insurance Brokers is ‘flying’ following new strategy launch

Read: Building a boutique broker in the time of Covid-19 – Broadway’s Daniel Lloyd-John

Not subscribed? Become a subscriber and access our premium content

Explore more broker-related content here or discover other news stories here 

The office, which is based in the Cotton Exchange building, will be run by a team of five staff led by managing partner Louisa Roberts.

Roberts was hired by the broker a year ago to help out with the growing volume of work from Merseyside and surrounding area.

She has 25 years of experience in the insurance industry and has worked at several Liverpool-based brokers, including Butterworth Spengler and Mason Owen. 

In a post on Linkedin, Roberts said that she was “honoured” to be leading the Liverpool office.

She added: “My connection to the city and passion for insurance will drive us to grow.”

Client growth

This comes after Broadway reported in June 2024 that it saw growth of 45% in new clients, while the number of policies also increased by 51%.

Read: Daniel Lloyd-John – Highlighting ‘team-based sport’ of broking vital to attract talent

Read: Daniel Lloyd-John – Putting broking ‘on the map’ as Biba’s regional committee chairman

Explore more broker-related content here or discover other news stories here 

It also generated £6m of gross written premiums (GWP) in the six months to the end of June.

Louisa Roberts Broadway and Dan

Louisa Roberts and Daniel Lloyd-John 

Daniel Lloyd-John, chief executive at Broadway, said that supporting growth with a new office in Liverpool was a “milestone”.

He added: “Whilst many other brokers have chosen not to retain a presence in the Mersey region, preferring to service clients from elsewhere, that simply isn’t part of the style which has brought us success so far.

“Opening an office in Liverpool is, therefore, an entirely natural development. It is equally fitting that the team is led by Roberts, someone who knows both the city’s insurance industry and the local economy incredibly well.”

Topics