Aviva issues DLG update as it reveals UK&I GI premiums up 16%

Aviva has issued an update on its acquisition of Direct Line Group (DLG) as it revealed its UK and Ireland general insurance (UK&I GI) business grew by 16% in 2024.

In a trading update published today (27 February 2025), the insurer revealed that the UK&I GI arm secured £7.7bn in premium during the year, up from £6.64bn in 2023.

This was driven by growth across personal and commercial lines, with premiums increasing 22% and 12% respectively.

The undiscounted COR, meanwhile, dropped from 96.8% in 2023 to 94.9% in 2024 – a 1.9 percentage point improvement.

These improved figures come ahead of Aviva finalising its acquisition of DLG.

In December 2024, Aviva said it had reached an agreement to buy DLG for £3.7bn.

Aviva chief executive Amanda Blanc said the deal was “on track and is a clear opportunity to accelerate our capital-light growth, deliver brilliant service to millions more customers and support the wider development of the UK economy”.

“Our success is built on delivering excellent customer service,” Blanc said.

“We now have 17 million customers in the UK – more than any other insurer – and with our diverse range of products across insurance, wealth and retirement, we’re serving more customer needs, which is fuelling growth throughout the business.”

Group level

Meanwhile, across the group, Aviva secured an operating profit of £1.77bn in 2024, up from £1.47bn in 2023.

Blanc said “2024 was an excellent year, right across Aviva”. She added: “We made clear strategic progress and delivered another set of very good numbers, with higher sales, higher operating profit and a higher dividend.

“Over the last four and a half years we have completely transformed Aviva, built a track record of consistently strong results, and returned £10bn to shareholders.

“Aviva is in great shape. We have clear trading momentum, which is generating strong and reliable growth. We have increased our dividend, again, and are committed to growing it further.

“There is so much untapped potential for Aviva to go after and I have real confidence in our ability to unlock this. So, I’m more excited about Aviva’s future than ever before and I’m personally looking forward to delivering this next phase of progress.”