Both parties describe the deal as a ‘great opportunity for us all’

The Ardonagh Group has purchased specialist retail broker Lloyd Latchford Group, which will now sit within Ardonagh’s Atlanta Holdings D1 Limited.

Lloyd Latchford Group, which has been trading for more than 20 years, operates in the motor sector. It manages around 12,000 policies a month via digital platforms, including policies for car, driving instructor, commercial and home insurances.

The firm’s customer contact centre is based in Princes Risborough, Buckinghamshire.

Speaking on the deal, Tim Hutton, founder and managing director of Lloyd Latchford Group, said: “The Lloyd Latchford Group team has delivered significant growth over the last three years and being part of the Atlanta group, with access to some of the best people, systems and pricing capability within the industry, will only help us to continue that growth and accelerate our plans. We are very much looking forward to the future.

“We see a huge opportunity to grow as part of a wider group and are already discussing some significant partnerships. We are very much looking forward to an Atlanta future.”

Atlanta chief executive Ian Donaldson added: “I echo these sentiments wholeheartedly and am very much looking forward to working with Tim and his team on this great opportunity for us all.

“They are a perfect fit for Atlanta as we share the same synergies and also the same passion for our people. This new addition supports our ambitious growth plans by further strengthening Atlanta as the industry leading digital broker.”