Ardonagh Advisory expands geographical reach with broker buy

Ardonagh Advisory has acquired Rollinson Smith Insurance Brokers (RSIB) as it looks to expand its geographical reach.

RSIB was founded in 1974 and offers commercial and personal lines services, with fleet, motor trade and commercial combined part of its core product offering.

It serves Shropshire, Staffordshire, West Midlands and the North Wales regions, although its reach also extends to London and other areas of the country.

The team of 26 operates from Telford, with an additional office in Colwyn Bay, Conwy, serving clients in North Wales.

Managing director Chris Hartley will continue to lead the business following the completion of the deal.

‘Ideal home’

Phil Bayles, Ardonagh Advisory chief commercial officer, said: “RSIB is a fitting example of the kind of high-quality regional broker we seek to bring into Ardonagh Advisory.

“Chris and team are set to both expand our geographical reach in the Midlands and complement our existing service propositions.”

Hartley added: “Having celebrated 50 years of trading, the Ardonagh Advisory platform is the ideal home for the next chapter of RSIB.

“It brings significant opportunities for our longstanding team to grow and collaborate as part of a globally recognised broking collective and, in turn, deliver the very best service to clients across Shropshire, Staffordshire, West Midlands and North Wales.”