Allianz appoints new personal lines leader

Allianz has appointed Serge Raffard as the new managing director of its personal lines business, according to a statement released today (7 June 2023).

The insurer made the move after Steve Treloar announced earlier this year (24 May 2023) that he would step down as chief executive of Allianz Personal at the end of June after seven years in the role.

Raffard will take up his new position at the start of July.

He said it was a “real privilege” to be asked to lead the business.

“I’m extremely passionate about always doing what is right for our customers, having a trusted brand and ensuring we have empowered and motivated people,” he said.

’Significant insight’

Raffard has worked at several firms during his career, including MetLife, McKinsey and JPMorgan.

He joined Allianz in 2018 as group strategy officer before taking up his current role of group strategy, marketing and distribution officer in 2019.

The insurer said that during his time with the business so far, he “successfully led the development and roll-out of the company strategy”.

As managing director, he will report to Colm Holmes, chief executive of Allianz Holdings.

“Serge is a fantastic addition to my leadership team and I have no doubt the expertise and experience he has brought to Allianz will aid our future success,” Holmes said.

“His significant insight, knowledge and successful campaigns engaging with Allianz customers globally as well as in the UK will be an asset to us.

“His expertise means he’s in an excellent position to ensure we remain one of the best loved customer focused brands in the UK and maintain our position as a leading personal lines insurer.”