Ageas UK reshapes leadership team to bolster personal lines broker engagement

Ageas UK has revamped its executive team to strengthen its focus on growth in the personal lines broker market.

To strengthen its broker channel, Adam Beckett, previously chief distribution officer, has been appointed managing director of broker and partnerships.

Beckett will oversee the profit and loss for the broker channel, which contributes over 80% of Ageas’s business income.

His responsibilities will include driving growth and maintaining strong performance within the segment.

As part of Ageas’s leadership reshuffle, current chief actuary Tom Quirke will succeed Adam Clarke as chief underwriting officer and joins Ageas UK’s executive team.

Clarke will transition to managing director for direct and will focus on driving organic growth in the direct business.

Meanwhile, Quirke’s portfolio will encompass underwriting, pricing, fraud prevention, reinsurance and the advanced analytics and data science teams.

Over his 14 years at Ageas, Quirke has led strategic initiatives, including establishing the company’s data science team in 2022.

A recruitment programme is in progress to replace his role as chief actuary.

Ant Middle, chief executive at Ageas UK, said: “At Ageas, we’re serious about growing in the UK personal lines market.

“With these organisational changes and the exciting new appointments, Ageas UK is finetuning how we are organised to ensure we remain focussed on the things that matter as we embark on this new chapter for our business.”

Brokers role

The appointments come after Ageas UK announced two senior appointments to support its expansion in the personal lines broker market earlier in October 2024.

The new hires included Iain Belson, who assumed the position of director of distribution in November 2024, and Beth Pilgrim, named strategic portfolio manager, who took on her role in October 2024.

Middle added: “Our strategy over the last few years has delivered a successful and competitive platform for the business and now it’s time to heighten our ambition. Brokers remain at the heart of that ambition.

“We recognise the critical role that brokers play in our business and we remain steadfast in our commitment to support their success in navigating the challenges and many opportunities in the personal lines market.”