’As part of a larger brokerage, we can leverage its extensive resources and expertise,’ says managing director

Alan Boswell Group (ABG) has made its second acquisition of 2024 with the purchase Priory Insurance Brokers.

The acquired firm is a Norfolk-based commercial and personal lines insurance broker that was established in 1973.

The Wymondham-based business will continue to trade as Priory Insurance Brokers for the foreseeable future.

The company’s staff and premises will also be retained.

’Extensive resources’

This deals follows ABG’s purchase of The Insurance Centre, a Norwich-based broker, earlier this year (April 2024). 

Mark Whitmore, managing director at Priory Insurance Brokers, said his firm was ”excited to join ABG and continue delivering the same level of care and dedication our clients expect”.

“As part of a larger brokerage, we can leverage its extensive resources and expertise to enhance the value we offer our clients,” he added.

Alan Boswell, executive chairman at ABG, added: “I’m pleased to welcome Priory Insurance Brokers to the group.

“As soon as we met Mark, we knew the team would be an excellent fit for us. Their years of expertise and shared values align perfectly with ours and we are excited about the opportunities this will bring for our clients.”