Consumer Intelligence has added Motorcycle insurance to its price and service benchmarking activities.
The move enables motorcycle insurance providers are now able to independently compare their prices against the rest of the market, said the research company.
600 risk profiles are tested every month with prices being collected via the telephone and Internet. Consumer Intelligence said findings from the first month showed some surprisingly large variances in prices quoted by key competitors.
Ian Hughes, Consumer Intelligence's managing director said “We will be tracking monthly trends and also the price differential between call centre and Internet. The volume of data we capture ensures our findings are robust and enables providers to flex their pricing to gain market share and improved profitability.”
