Excess and policy details must be more prominent
The Association of British Insurers (ABI), consumer group Which? and some insurance comparison websites have said website must display the excess on quotes, the Scotsman reports.
A new code of practice is to help people buying general insurance, such as home and motor cover, online to identify the best policy for them. The sites must show the key features of their policy before they commit to buying it.
The level of any voluntary or compulsory excess must also be prominently displayed.
Competitive price
The initial Press Association story quoted Nick Starling, the ABI's director of general insurance and health, as saying: "Using the internet can enable consumers to get the best policy at the most competitive price.
“But the ease and speed of going online must be balanced with ensuring that people understand the terms, conditions and cover of the policies they are comparing.
"These guidelines will help ensure that customers get the best possible deal when buying general insurance products online, and we urge all online insurance providers to adopt them without delay."