Motorway Direct has acquired customer data services company The Trading Floor.
Motorway Direct, which trades as RAC Warranty, said the acquisition will give it the chance to re-market its warranties to a vast new customer audience on Trading Floor's managed database.
The transaction is worth up to £4m over the next two years and could allow Sheffield-based Motorway Direct to grow its existing 350,000-strong warranty customer base by another 30%.
Chris McDonald, sales and marketing director of The Trading Floor and Harry Cummine, the firm's operations director are to join Simon Tennyson, managing director of Motorway Direct and Don Pinkney, chief executive officer of Motorway Direct, on the enlarged board.
