MMA Insurance has launched a home insurance policy aimed at mid net worth customers.

It said the new product, called MMA Lifestyle, was designed to meet the requirements of affluent homeowners who had higher than average insurance requirements, but did not fall into the high net worth category.

The product is aimed at customers with a need for contents cover up to a maximum of £120,000 and owners of properties with rebuilding costs of up to £750,000, said MMA.

It also said MMA Lifestyle would be available on full EDI cycle through Misys Countrywide network, following the announcement of their recent strategic alliance.

The product will be available in a `quote only' format on Sirius, CDL and SSP systems, with full EDI trading expected to be rolled-out within the next few months, said MMA.

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