Markerstudy goes direct with two motor brands

Markerstudy has launched two motor insurance direct brands, Zenith Insurance and Zenith Insurance Plus. 

The brands have been developed with iGO4 and will be launched on aggregators.

The insurer is known for using brokers to sell insurance. However, Markerstudy head of direct products Clive Fulcher said the insurer was not turning its back on brokers.

“Our broker market remains a priority and is not expected to drop below 80% of our overall written business,” he said. “The overall goal for GWP is £50m within 5 years, with a year one aspiration of £10m.”

The new brands will have a standard and an enhanced proposition, and will also have real time pricing.

Fulcher said: “Markerstudy identified a significant opportunity to complement its current distribution via brokers by creating direct products. With our experience of underwriting non-standard footprints we believe we can extend our reach without changing our underwriting philosophy. To achieve these goals we needed a direct brand and the associated skill set, which is where iGO4 came in.”

iGO4 managing director Matt Munro said: “Our partnership with Markerstudy is built on strong foundations, not least the importance they have placed on anti-fraud measures.”