LV= has appointed Paul Wishman as head of e-commerce.
Wishman was previously responsible for eCommerce at Esure. He now takes on the responsibility for eCommerce across LV= general insurance, life insurance and protection products.
Mike Rogers, group chief executive, LV= commented: “We are delighted to have Paul on board to lead this important area. His role will be vital for the business going forward. We anticipate significant growth in our online business and Paul's experience and expertise will enable us to achieve our ambitious eCommerce targets.”
Speaking about his new role, Paul Wishman said: “It's great to have joined LV= at such an exciting time and to have the opportunity to maximise our online proposition. I firmly believe that LV= has the potential to develop a dominant internet presence that will revolutionise the way LV= conducts its business. I look forward to bringing this idea into fruition.”
