Lloyds TSB is to market its insurance to the over 50s through specialist website 50connect.co.uk.
The bank has signed a deal to advertise on the site until August 2005.
Simon Hargreaves, direct director for Lloyds TSB Insurance, added: "We are looking forward to working together with 50connect.co.uk to deliver our mutual business objectives by making exceptionally good products and services, both in terms of benefits and value for money, easily accessible to customers."
