3-year electronic messaging agreement to drive online business
Kwik-Fit has become the first insurance provider to purchase SSP’s secure electronic delivery solution, SDX, in an attempt to improve customer service and cut fulfilment costs.
Kwik-Fit has signed a three year deal with SSP to implement SDX secure messaging. The secure messages are kept safe from unauthorised access and tracked, providing a full audit trail, aiding compliance with FSA client confidentiality rules and the Data Protection Act.
The internet accounts for 70% of Kwik-Fit’s motor insurance sales.
In a statement the company said the system would be implemented in readiness for the release of legislation permitting the secure electronic delivery of motor insurance certificates.
Kwik-Fit Managing director Martin Oliver said: “The internet has had a significant impact on our business and is now the main source of motor insurance sales. Customers buying online not only demand low prices and high levels of service, but also expect electronic delivery of documentation immediately. Although the cost reductions alone justify implementing SDX, it also creates opportunities to generate additional revenue through improving acquisition and retention rates and cross-selling activities through even greater control of online transactions.”
Laurence Walker, chief executive of SSP said: "Implementing SDX will allow [Kwik Fit] to provide a faster, more cost effective and secure service to their customers. ... The security of confidential personal data is becoming a major issue for both consumers and the FSA. The continued rise in identity theft and the recent government data scares have increased consumer concerns, an issue already identified by the FSA, who have recently completed a major project to examine the information security systems and controls of firms. These factors will place an even greater onus on companies to ensure they have appropriate systems in place.”
