Kwik-Fit Financial Services (KFFS) said it aimed to double its market share within 12 months using search marketers Ambergreen to lead its e-commerce strategy.
Under a six-figure two-year deal, Ambergreen would develop the e-commerce function of the KFFS website and boost its online presence, said Kwik Fit.
Parallel to this, Ambergreen would generate the volumes of traffic needed to achieve KFFS's business objectives, it said.
KFFS e-commerce manager Michael Lynch said: “Our main focus for 2004 is to develop our website so that it meets the changing needs of our customer and the business.”
The deal included a redesign of the KFFS website, specialist search engine optimisation and e-marketing, said Kwik-Fit.
