RAC renew five year private motor insurance agreement
Junction, BGL’s affinity arm, has announced a new five year agreement with the RAC to continue managing motor insurance for new and existing customers.
Since the partnership began in 2008, Junction has worked with the RAC to design and develop all of the brand’s private motor insurance products, as well as manage all customer interactions.
Junction and the RAC plan to develop the use of customer and third party data to drive more competitive rates for customers and reward customer loyalty.
RAC commercial director Kerry Michael said: “We are delighted to have extended our partnership with the industry’s leading car insurance affinity provider. The new agreement will enable us to build on the existing solid foundations and to develop market leading propositions that consolidate the RAC’s position as the motorist’s champion.”
Junction managing director Peter Thompson added: “The RAC is the ultimate UK motoring brand and has enjoyed success across a variety of products and services, so we are delighted see the strength of our partnership to deliver first class motor insurance re-affirmed.”
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