Jardine Lloyd Thompson (JLT) is to sponsor a Maiden Stakes race at Great Yarmouth during July 2004.
JLT said it acted as an insurer for a number of book-making firms and that it was keen to extend its business links in the area.
JLT Leisure managing director Stefan Puttnam said: “We are very pleased to be involved in sponsoring this event once again.
"This is the seventh year we have sponsored this race and we look forward to continuing to support the racing community in the future.”
The race will be called the Jardine Lloyd Thompson Corporate Risks Maiden Stakes and will take place on 22 July this year.