Jelf expands in Midlands with Cronin & Co acquisition

Jelf has expanded in the Midlands with the purchase of Cronin & Co corporate insurance brokers.

Directors Darren Cronin, Chris Wheatley and the company’s two other members of staff have joined Jelf’s Roxburgh office in Redditch.

Jelf group chief executive Alex Always said the broker was committed to expanding in the Midlands.

“There is considerable opportunity here and we want to ensure we build on our position as one of the leading brokers in the region. Both our businesses are committed to offering a personal, advice based service to clients, where mutual trust and respect are key values. I am therefore delighted to welcome Darren Cronin, Chris Wheatley, their staff and their clients to Jelf. Jelf has an active pipeline of discussions and we are always looking for brokers who share our values, and culturally fit with our business model,” he said.

Cronin said: “With an increasingly competitive trading environment, partnering with Jelf ensures the best future for not only our valued clients, but also our staff. One of the many benefits of this deal will be the enhanced services and additional offerings that we will be able to provide, including healthcare, employee benefits and commercial finance.”