iprism launches online commercial insurance service with Gocompare.com

iprism, the online SME insurance comparative quote facility, has launched its white label service and announced its first client is insurance comparison website, Gocompare.com. The partnership marks the first time that a commercial insurance comparison service will be available through a mainstream aggregator.

From December, SMEs will be able to obtain commercial insurance quotes by clicking through from the Gocompare.com home page to a white labeled version of the iprism site. This will provide access to quotes from ten leading commercial insurers for standard commercial risks, in minutes.

The move is the first step in iprism’s strategy to offer its SME quote comparison facility through aggregator websites. The deal is also the first of several to be announced in coming months as advanced discussions with potential corporate partners are ongoing.

Gary Burke, chief executive of iprism, said: “We are delighted to be working with Gocompare.com: it is an innovative, go-ahead company and there are genuine synergies between our organisations. Gocompare.com has recognised not only our technological strengths and breadth of access to insurers, but also our service proposition.”

Hayley Parsons, chief executive of Gocompare.com said: “The iprism quote engine provides a transparent service where SMEs can easily research their insurance requirements online, and select the right policy at the right price. Customers can clearly see what is and isn’t included in their insurance cover, and this is something that is absolutely key for Gocompare.com when providing a comparison service for its customers.

"Commercial insurance is a complex product, and as well as providing an ideal solution for SMEs to compare insurance quotes online, the iprism service offers customers the additional option of speaking with an advisor in the iprism service centre."

iprism Insurance Underwriting Agency is a specialist UK commercial underwriting agency that provides an online SME insurance comparative quote facility for brokers.

By providing access to a range of major commercial insurers at reduced cost via the internet, iprism business insurance products are being developed to meet the needs of today's SMEs. The portfolio will cater for everything from the smaller packaged business such as shops and offices, to the larger, more complex risks and covers the following six categories: Leisure, retail, office, property, commercial combined and add-on products.