Travel specialist to provide white-labelled insurance services
InsureandGo, the UK’s largest direct travel insurance specialist, has won the two-year contract to provide white-labelled insurance services on behalf of OG Enterprises Ltd, a Guardian Media Group company, in The Guardian, The Observer and the network of Guardian Unlimited websites.
InsureandGo will provide back-office capabilities, including its call centre, to sell travel, home, motor and pet insurance.
The InsureandGo service will be promoted in The Guardian, The Observer and ‘The Guide’, The Guardian’s Saturday listings supplement.
InsureandGo director Perry Wilson said:
“The deal with OG Enterprises is a significant win for us and adds another major name to our existing stable of affinity partners. Moreover, it emphasises the highly compelling nature of our offer – especially our excellent broker service for motor and home insurance – that has attracted so many partners.”
Jonathan Reynolds, Ventures Business Manager at OG Enterprises, commented: “This deal continues our strategy of joining with third-parties to offer a variety of lifestyle and financial services to our readers, leveraging our brand and providing our readers with products from a trusted source. InsureandGo presented us with a superb proposition to consolidate our insurance range and we believe they will offer excellent value.”
