Independent Lloyd's broker, Holman's has launched a new third party administrator (TPA), Sheraton Services.
David Simpson, who was previously operations director of BIAS Insurance, will head Sheraton Services.
The new operation will use WebSure as its IT platform, developed by sister company Sheraton Systems.
Holman's chief executive Andrew Holman said: "There is a lack of high-quality administrators in the UK. Sheraton Services has secured an excellent individual in David Simpson who, combined with a state-of-the-art IT platform, will be a powerful combination to beat.
"With our financial backing and its first scheme starting on 1 February, I feel sure Sheraton Services will make an immediate impact on the market and become a great success."
