HealthSure has produced a corporate newsletter for intermediaries to use when selling healthcare cash plan (HCP) products to corporate clients.
The newsletter is designed to highlight the benefits of providing HCPs for employees and as a sales aid for intermediaries.
HealthSure head of marketing Raman Sankaran, said: “The feedback we received from our intermediaries has shown that they would welcome informative and objective literature that helps them to sell policies.”
The newsletter is part of a concerted initiative by HealthSure to assist brokers in selling its products.