Hastings recruits marketing director from LV=

Hastings has appointed Nicola Charles as marketing director.  

She will report to managing director of retail, Tobias van der Meer.

Charles was the head of digital marketing at LV= and previously held senior roles in claims, customer relations and partnerships for RBS Insurance.

She will work closely on Hastings’ new consumer advertising campaign set to launch in 2013.

Hastings chief executive, Gary Hoffman, said: “Nicola is joining us at an exciting time, as we have huge plans for the Hastings Direct brand in 2013 and she will be integral in helping us to deliver these. I look forward to working with Nicola and I welcome her to the team.”