Zurich Insurance has been tagged the "broker's friend" in a new advertisement campaign encouraging consumers to use local brokers for motor and home cover.
Two versions are planned, 30 seconds and ...
Zurich Insurance has been tagged the "broker's friend" in a new advertisement campaign encouraging consumers to use local brokers for motor and home cover.
Two versions are planned, 30 seconds and 10 seconds, advertising a phone number which consumers can ring. Zurich will then direct them to a local broker from a database of 1,600 "top supporting" brokers, the insurer said.
Zurich Retail Financial Services managing director Ian Owen said: "This prime-time advertising campaign will provide a boost to the broker community, actively generating valuable new business through this important channel."
The campaign begins on 4 October and will run on television, in the national and regional press, and on billboards.
