Mark Huxley founds sector-specific strategic marketing agency
Former Group Services Director of Axis International Loss Adjusters, Mark Huxley, has returned to the insurance sector by launching Lamb Creative Marketing, a new strategic marketing and design agency specifically for the insurance and reinsurance sectors.
Lamb brings together an in depth knowledge of the sectors with award-winning creative marketing and design expertise. Lamb provides a full range of marketing, design and brand developed solutions. The business focuses on delivering business-focused creative services for insurers, brokers and companies servicing the sector.
Huxley explains the rationale for Lamb: “The role and impact of marketing in the sector is rising up the corporate agenda. However, there is a clear need for more co-ordination and a direct alignment of marketing with a company’s business objectives. Without this it is difficult for companies to measure the effectiveness of their marketing spend.
“Against a backdrop of soft rates and increased competition how businesses communicate with their clients becomes very important. Having a strong web presence is crucial to ensure customers are aware the company’s approach and rationale. The more they understand the stronger the trading relationship.”
Commenting on the findings from the recent FSA review of advertising on financial firms' website, Huxley added: “The FSA has found that while significant progress is being made, some firms are still failing to present information in a fair, clear and not misleading way to consumers.
“There is no room for complacency. The FSA will continue to monitor websites and businesses will need to ensure their web content and associated marketing activities treat customers fairly while remain an effective communication tool.”
