Company aims to triple in size over the next three years
Fish Insurance, the disability and independent living insurance specialist, has signalled its ambitious expansion plans with the recruitment of former Carole Nash marketing director, Warren Dickson.
Dickson, 37, has joined the Preston-based niche broker’s Board as sales and marketing director with a brief to revamp and build its brand awareness, deliver strategic partnerships and significantly increase the company’s current policyholder base and premium income.
The company is aiming to triple in size over the next three years from its current book of nearly 60,000 policyholders which yields over £5m in premium income.
His appointment kick-starts a major investment programme encompassing staff, systems and marketing by the venture capitalist backed company, which was subject to a management buy-out last July.
Dickson said: “This is a fresh challenge for me and yet one which bears some striking similarities to my early days at Carole Nash. Fish is another niche player with a fabulous reputation and massive growth potential.
"With the added benefit of substantial marketing funds, upgrading of technology and an increase in staffing we have the opportunity to really drive the business forward, in what is already a growing market.”
Dickson, who will report to chief executive Elissa Foster, worked his way up from the shopfloor to become a Board member at Carole Nash.
He spent much of his 15 years with the company leading its marketing operations and helped build it from a 30,000 classic motorcycle specialist into market-leader of the overall motorcycle insurance sector with around 230,000 policyholders.
Foster said: “Warren is one of the most respected and experienced senior marketing professionals in the industry and his experience in building a niche brand and growing business is a perfect fit with Fish. We are committed to major investment to secure significant expansion and need someone of Warren’s calibre and pedigree to ensure we secure our strategic goals.”
