Protection insurer to underwrite a portfolio of business.

FirstAssist has secured a deal to underwrite a scheme portfolio of protection insurance for British Insurance.

British Insurance will offer its customers income, loan and mortgage protection insurance provided by FirstAssist Insurance Services.

The partnership will see FirstAssist providing its PPI that offer short-term protection for workers who have lost their income due to circumstances out of their control, such as involuntary redundancy, accident or illness.

Janet Farahnak, head of FirstAssist Protection Sales, said: “We have worked very closely with British Insurance to develop this competitively priced solution by creating a flexible pricing structure that pays the commission right. We are extremely impressed by British Insurance’s diligence in keeping focused on customer needs.

“We anticipate that this will be a very successful relationship and once more, we will have the opportunity to demonstrate our passion about our clients’ business and our passion about quality of service for our clients’ customers.”

Simon Burgess, managing director of British Insurance, says: “FirstAssist’s commitment to the protection insurance market is clearly evidenced by its continued efforts to nurture strong relationships with its partners and to create bespoke and flexible solutions to meet clients’ requirements. We have seen how this has been to the mutual benefit of FirstAssist’s existing clients and British Insurance look forward to sharing in that success.”

Alistair Hardie, managing director of FirstAssist Speciality Insurance, adds: “We are extremely delighted to formulate this partnership with British Insurance who is the leader in B2B / B2C web solutions. We are particularly proud that British Insurance has chosen FirstAssist, this is an acknowledgement of our flexible, customer focused product and servicing that we are able to deliver.

"This agreement reflects the strength of FirstAssist’s protection proposition meeting customers’ needs in the new protection insurance market place.”