International law firm Eversheds has advised AA Insurance Services on its acquisition of Taylor Price & Co, which trades as Direct Choice Insurance.
Kevin Sinclair, managing director of AA Insurance, said: “We firmly believe that insurance intermediaries have a vital part to play in the future of the insurance market.
"Direct Choice is ideal because it offers a different product range, business model and customer base that is largely complimentary to ours.
"It allows for wider customer choice and opportunities for both cross-selling and improved customer retention.”
