Insurance Times Awards 2022: Genasys is ‘enabling a more efficient approach to embedded insurance’

Briefly explain your entry in the Excellence in Technology - Service Provider category. 

At Genasys, we’re changing the way insurance is done - this means putting the consumer first, simplifying technology for our partners and providing the ability to deliver and succeed fast.

Embedded insurance represents an important distribution channel for brokers and MGAs, while also helping to change the consumer perception of insurance.

The problem though is that integrating and managing products on third party websites can be complicated and costly.

However, our Genasys widget software lowers the barrier to entry because it injects a dynamic quote and buy journey into partner websites in days, without heavy investment.

What do you think makes your entry stand out or different from your competition?

Our software is enabling a more efficient approach to embedded insurance, opening up mutually beneficial distribution channels at no significant cost, which is ultimately increasing sales volumes for our clients.

Using just two lines of code, our widget embeds a product that is centrally controlled from our core platform into a third party website.

This is quick, easy and cost effective to help brokers and MGAs reach new customer groups, drive new revenue streams and have complete control and management of their customer proposition.

What would winning this award mean to you and your firm?

Winning this award would reflect our passion and commitment to working with partners focused on disrupting the market while positively changing the consumer view of insurance.