Silverstone Circuit has appointed Equity Direct Broking Limited to administer its classic car and bike insurance schemes.
The deal marks EDBL’s first penetration into the motorsport and leisure affinities sector as well as Silverstone’s opening foray into personal lines insurance provision.
EDBL, part of Equity Insurance Group (EIG), will offer fully branded ‘Silverstone Insurance’ to an existing customer base numbering in excess of 300,000 motorsport fans and circuit event consumers.
The classic car insurance will be underwritten by Equity Red Star on a solos basis, whilst bike cover will be provided by EDBL’s market panel. Both schemes will be administered at EDBL’s customer contact centre in Colchester.
Charles Offord, EDBL managing director, said: “We see our partnership with Silverstone as a powerful springboard to delivering our affinities expertise into new and exciting markets over and above our traditional specialisms of motor manufacturing and financial services.”
The Silverstone deal continues EDBL’s track record of successful collaborations with high profile brands including Banco Santander, first direct and HSBC. Existing motor and bike manufacturer affinities include Renault, Honda, Mazda and Triumph.
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