Equity retained as Nissan affinity partner

Equity Direct Broking Limited has retained its affinity partnership with Nissan Motor (GB) Ltd.

The win confirms Equity as the manufacturer’s full affinity partner, charged with administering its branded Nissan Insurance programme for the next three years.

Equity will underwrite Nissan’s ‘Free to Go’ seven day motor insurance initiative - cover notes are e-mailed direct to dealers, allowing buyers to drive new or used vehicles away on the day of purchase.

Nissan’s after sales director, Dave Murfitt said: “We chose to stay with Equity because it consistently demonstrates a full understanding of our business, as well as alignment to our aspirations.”

Equity has administered Nissan’s motor insurance operation for around five years.

Equity managing director Charles Offord said: “Retaining the Nissan business is a real indication of our growing strength in the motor manufacturer affinity market. Extending the partnership will also allow us to offer policyholders new service initiatives aimed at developing long term relationships and adding value to the Nissan brand.”