Contract extended after five-and-a-half-year relationship
Equity Insurance Partnerships (EIP) has extended its affinity insurance partnership with HSBC brand First Direct.
The three-year extension sees EIP continue as the bank’s exclusive provider of motor insurance for its 1.2m customers, administering branded sales and service through its affinity contact centre and online quote and buy channels.
EIP managing director Charles Offord (pictured) said: “This partnership complements our existing affinity relationships across motor manufacturing and in financial services.”
EIP recently renewed deals with Triumph and Nissan. Its partnership portfolio also includes Santander, Renault, Honda, Mazda and Silverstone.
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