Equity Red Star targets over 50s market

Equity Red Star has launched a new personal accident policy allowing brokers to maximise opportunities in the growing over 50s market.

Its ‘Over 50s Accident Plan’ has been created to cater specifically for the over 50s sector – those in their pre-retirement years or have already retired.

It covers a wide range of injuries in the event of an accident in the home, on the road or overseas and includes personal effects, internal injuries and accidental death cover.

Dawn Illing, Equity Red Star’s product development manager says: “The over 50s product will be attractive to brokers as the target market prefers to purchase insurance face-to-face.

“In fact, more than a quarter (27%) of over 50s arrange their savings and insurance cover through the services of a broker and the Over 50s Accident Plan’s market-wide offering ties in nicely with cross-selling opportunities for brokers seeking to further penetrate the burgeoning retirement sector,” she adds.

“They still like to be able to discuss issues on a one-to-one basis with their broker, whenever they desire, and considering the over 50s market represents a third of the population, developing a life-stage approach to marketing and products can offer distinct advantages for customer acquisition and loyalty.”