Equity Insurance Brokers has announced a household and motor affinity insurance deal with bonmarché, the womenswear retailer.
The offering will be marketed under the name bonmarché Insurance Services and is exclusive to Equity.
The deal represents a further expansion for Equity in the affinity marketplace, following a number of recent announcements, including partnerships with Ryanair, Chevrolet, Skipton Building Society, and Cardif Pinnacle, as well as the recent deal to acquire the rights to renew Legal and General's entire car insurance customer base.
David Birch, sales director of Equity Insurance Brokers, said: “Equity is delighted to announce this partnership which represents an innovative route to market for Equity Insurance Group. bonmarché is a dynamic company trusted by a large and loyal customer base to provide excellent value and service.
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