Charles Earle's new venture has been named InSynergy Insurance.
InSynergy will deal with commercial business via a limited panel of brokers. In the medium to long term the new venture will have the capacity to write in excess of £250 million worth of business.
Earle, the former managing director of NIG commercial lines, has developed InSynergy in conjunction with Lyn Carslake and three other colleagues.
Equity Insurance and Canopius are supporting Insynergy as investors and long-term insurers of the company's core commercial property, liability and motor classes
Chief executive Charles Earle said: “The name InSynergy plays into our commitment to redefine the way insurers interact with brokers. The strength of our business model is built upon exceptional and close relationships with brokers and intermediaries, and with our shareholding insurers as well as our suppliers.
“The name describes how we will go about our business, making certain that we bring together all the strengths and resources within InSynergy and those of our partners to produce a combined effect that is greater than the sum of its parts. It will constantly remind us all as to how to respond to brokers needs and will ensure we don't build barriers such as hierarchies and silos within our legacy free business.
“I'm confident that our success will be backed up by the evidence that doing business with or working within ISI is an exceptional experience. We're here to listen and we're here to stay. We are continuing to recruit new staff at a number of levels and are encouraged by the quality and number of people interested in joining us. The door is open.”
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