Seven units of alcohol in their blood stream in the morning

More than half a million Brits will unwittingly ski or snowboard at almost double the drink drive limit, according to a report by MORE TH>N travel insurance.

On at least one occasion on their week long getaways, 568,000 Britain's:

Will have seven units of alcohol still in their bloodstreams from the night before when they set off on their first morning runs - almost double the drink drive limit in the UK

Won't come back under the drink drive limit of four units until at least 11:00am.

The survey found:

  • 74% think drinking heavily the night before doesn't affect their skiing ability the next day - erroneously claiming the cool air clears their head.
  • 45% confess to planning to drink every single night.
  • 31% wrongly believe their insurance will not be affected if they cause a serious accident on the slopes the morning after a heavy night on the booze. Men are worse offenders than women
  • Men in their mid-twenties from the North East are worst

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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