Direct Line increases web presence

Direct Line has appointed interactive media agency Tamar to optimise its web presence and oversee its website, www.directline.com, the company said today.

Neil McCarthy, commercial director of Tamar,said: “Direct Line already receives a lot of inquiries via the internet. We will ensure Direct Line appears at the top of the listings on the major search engines including Google and MSN in order to further increase its traffic as well as attracting the visitors most likely to request an online insurance quote.”