Cigna HealthCare this week launched a product specifically for sole traders and small businesses.
SmartHealth offers policyholders the option of adding full dental cover to the healthcare package at a discounted rate, or removing some benefits to reduce costs, the company said.
Kirsty Jagielko, product manager of Cigna HealthCare, said: “We were extremely excited at the prospect of re-entering this market and are exceptionally pleased by the response from intermediaries and companies alike.”