Specialist motorcycle insurer Carole Nash, is relaunching its brand image to reflect its diversification into new areas.
The Altrincham based firm has unveiled a striking new brand identity designed to project a modern image.
The words `Insurance Consultants' have also been dropped from the brand to reflect Carole Nash's move into new business areas.
Carole Nash's marketing manager Warren Dickson said: "The old branding reflected our original roots as a classic motorcycle insurance specialist, but with our product portfolio now spanning modern motorcycle plus classic and mainstream car insurance, it had become dated.
"Add into the equation the successful launch of Secure and our plans to build upon our core insurance business through complementary diversification and the need for a new identity was clearly imperative.
"By being bolder, crisper and having a more current feel, we feel the new Carole Nash identity will assist greatly in our re-positioning of the firm as a multi-service provider for motorcyclists and other road-users."
