Motorbike specialist enters motorhome and military vehicle sectors
Carole Nash has launched two new niche personal lines to complement its core motorcycle insurance business. The Altrincham-based firm has entered the specialist motorhome and military vehicle sectors.
The launches are the first to be handled by the company’s new 12 strong Specialist Broking team which has undergone extensive training to ensure not just familiarisation with the new lines but with the “nuts and bolts” of the issues and lifestyles of motorhome and military vehicle owners.
The lines are being supported by highly targeted advertising campaigns in specialist publications and websites.
Commercial director Simon Jackson said: “These sectors share many characteristics with our core motorcycling business. They’re highly specialised, enthusiast led and require equally specialist service and the ability to build a genuine rapport with clients.
"Most people see cars as functional things, simply for getting from A to B. In contrast owners of motorcycles, motorhomes and military vehicles are driven by passion and their vehicle is as much, if not more, about their lifestyle as it is transport.”
He added that the motorhome provided a further crossover due to Carole Nash’s involvement in the off road and bike racing scenes.
“We attend many grassroots biking events across the country and of course many competitors and spectators travel to them in motorhomes. Those people will already be familiar with us and what we stand for," he said.
Comprehensive, third party fire and theft and third party only cover is offered for motorhomes and comprehensive for military vehicles. The intermediary is maintaining the “added value” model which has helped it secure market leadership in the motorcycle sector.
This sees benefits such as foreign travel entitlement included in every policy. As with its motorbike policies the company is also offering discounts to members of recognised owners clubs.
