Motorcycle insurance specialist Carole Nash Insurance is launching a £2m marketing drive, including a television advertising campaign.
The Altrincham firm is to air a series of commercials in prime-time slots from 25 March - 31 April.
The company hopes the marketing drive will help increase its number of UK policyholders from 200,000 to 300,000.
Marketing manager Warren Dickson said: "We enjoy high brand awareness among lifestyle bikers - those who read the specialist press and attend bike shows - who account for around 50% of the UK's 1m bikers.
"The aim of the TV campaign is to raise awareness among the other 50%, those for whom two wheels is a mode of transport rather than a way of life."
