Brightside rebrands as it seeks to build its own portfolio

Brightside has unveiled a new logo as it looks to build its own portfolio of products.

 The broking group said the rebrand came as a direct result of its plans to build its own suite of products rather than just acting as an umbrella for its other brands.

 The company currently sells its products under various brands, including eCar, eBike and Commercial Vehicle Direct.

 The new logo removes the reference to the Severn Bridge and features an orange, white and black colour scheme.

 Bright side chief executive Andrew Wallin said: “Brightside has immense untapped potential and we are really excited about building a Brightside insurance portfolio using the new brand, commencing with Brightside car insurance in July.

 “Our new brand upholds the principles we aspire to and helps to build a platform on which we can build a leading business.”

 He added: “We want to demonstrate the positive changes happening at Brightside and our new identity is a step toward our ambition of becoming the natural choice for every insurance customer, affinity partner, insurer and employee.”