Berry Birch & Noble (BBN) has become the first company to sign up for Bluesure's insurance offering.
BBN will be transferring new business and its existing customer portfolio to Bluesure.
BBN's managing director Paul Harrison said: "The package concept has worked well in the commercial market and it is the logical next step for the personal lines market. However, over and above the product, the thing that differentiated Bluesure from the rest of the market
is commitment to researching and tailoring products in conjunction with the broker.
"From the customer's perspective it has a simple and straightforward product portfolio with one supplier with all the cost and cover advantages that this brings.
"Additionally our customers have the reassurance that a panel of leading insurers is available should the Bluesure product not cover their specific needs."
