Biba has backed the government’s signposting proposals to help older customers find insurance.
The proposals are outlined in a recently published consultation paper outlining the Government’s plan to end age discrimination in the provision of goods and services.
‘Signposting’ directs individuals to a suitable insurance provider if they are refused insurance based on their age. The signpost system would be either an organisation who the seller knows can help the customer, or to a ‘catch all’ dedicated signposting centre like BIBA’s Find a Broker service.
Biba head of corporate affairs Graeme Trudgill said: “Many customers experience difficulty obtaining insurance because they do not know where to find it if they have been rejected from a particular provider such as their bank or a comparison site, because not all providers cover all age groups.”
“Biba already operates a successful, established signposting service via our Find a Broker call centre and website, helping more than 1,000 people every working day access cover. This system matches the principles discussed by the HM Treasury Signposting Steering Committee”.
Approximately 34% of all the enquiries received by Biba’s Find a Broker service are age related.
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