Specialist motorbike insurer Bennetts and Granada Sky Broadcasting's Men and Motors channel are to sponsor German Superbike ride Marcus Barth in the 2003 Macau Grand Prix in Hong Kong.
Sponsorship for the race is in conjunction with Flyde Superbikes.
The deal will include the Bennetts and Men and Motors logo on the bike and rider's leathers as well as pit crew uniforms.
Bennetts said it was hoped that the Flyde bike would also be racing in the 2004 Isle of Man TT.