Aviva ups personal lines new business

Aviva says it has experienced a three-fold increase in personal lines new business volumes over the last two months (compared to the same period last year) since integrating SSP's motor quote engine with its web-based rating engine earlier this year.

Aviva's head of broker personal lines, Sam Hudson, said: "We have seen a significant rise in our personal lines business volumes on the previous year, which proves that our focus on improving the personal lines pricing model for brokers is working.

"Aviva has listened to brokers and delivered what they want: competitive prices and quality cover. As a result, hundreds of brokers are now seeing real benefits from more competitive prices.

"Our decision to update and invest in our IT systems is already paying great dividends, especially as the rapid growth of price comparison sites in personal lines continues to make this market more competitive and dynamic than ever before."

SSP's head of insurer relationships, Adrian Coupland, added: "We have been receiving great feedback from our brokers who rely on access to quality, competitive products for their own success, and these initial results speak volumes for the commitment that Aviva has shown to the broker market.

"Aviva's investment in technology has not only given the company a real competitive advantage, but has also been of real benefit to our brokers in this highly competitive area of the market.

"Without a doubt, real-time rating and the use of third party enrichment data represent a huge step forward for insurers working in the broking channel," he adds. "With other insurers operating in the broking channel already looking to adopt similar models, this is an area that will continue to develop."