Aviva overhauls commercial policy wording

Aviva has improved its commercial policy documentation across a range of sectors to extend the cover and make the policies more broker- and customer-friendly.

In its first major wording review of wording since 2004 - carried out following feedback from brokers and customers - the company has revamped cover and policy documentation for businesses across a number of sectors including the industrial, technology, services, sports/ pursuits, hospitality, retail, wholesale, leisure, arts and entertainment and construction sectors. The changes are part of the relaunch of Aviva’s commercial combined products.

Enhancements include wider cover as standard, specific cover improvements for numerous trades and new-look policy documentation.

“The changes mean that each customer’s specific cover is driven from their trade not a one-size-fits-all or a high-level segment basis,” said Mervyn Harris, product manager at Aviva, in a statement. “We hope that our improved and newly configured wordings and schedules will improve the broker experience, making our documentation easier for brokers and their customers to use and understand. As well as making it easier to do business with Aviva, the changes mean that it will be more straightforward for us to implement cover enhancements in the future and present a more competitive offer for brokers.”

Harris added that a number of improvements to sector-specific cover would be announced in the coming months.