Aviva links with Keychoice

Aviva has formed a strategic partnership with Keychoice to access its 900 plus membership base.

The insurer will deliver a new range of private motor products to independent brokers and will increase the range of motor products on Keychoice’s personal lines panel.

John Kennedy, director of personal lines at Aviva, said: “With over 900 members controlling over £1bn in personal lines GWP, the partnership with Keychoice will allow us to expand our distribution and give us access to a significant share of the market. Local independent brokers are at the heart of the insurance industry and key to our future success. We’re always looking for ways to develop mutually beneficial business opportunities and are confident that by working in partnership with Keychoice we can help its members to grow and flourish in this highly competitive market.”

Adrian Coupland, head of insurer relationships at Keychoice, said: “Aviva is committed to the broker market and has invested heavily in technology to enable it to change its rates quickly and help brokers compete more effectively. This provides our members with a range of quality motor products at competitive rates, backed by a high level of customer service. We are delighted to welcome Aviva to our panel and look forward to working closely with them to make trading as quick and cost-effective as possible for our members.”

Aviva becomes Keychoice’s seventh strategic personal lines panel member, joining Allianz, Fortis, Groupama, MMA, NIG and Paragon.