Aviva teams with balloon dog

Aviva has launched a digital campaign targeting brokers.

The campaign, designed by marketing firm balloon dog, targets insurance brokers and their customers via digital channels including social media and online advertising. By printing out a marker from the Aviva website and holding it up to a webcam, a hologram will appear onscreen.

James Clifton, chief executive of balloon dog, said: “Technology is such an innovative sector and is no longer just about electronics, with computerised and digital technology increasingly integrated into an even wider scope of manufactured goods, the sector now contributes £23bn to the UK economy."

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